Gareth Duffield

How NOT to promote your next album

Posted in Media by garethduffield on May 13, 2009

If a producer or presenter discovers you on Myspace or anywhere else and requests a CD here’s NOT how to handle it;

1) Ignore the request or leave for months by which time you’ve been forgotten about

2) Ask the person to buy the CD or download it from a website, we don’t always have time to download things and we personally listen to 90% of the new music we get on CD in the car.

3) Send the CD without a case, trackisting or short bio with it. (some presenters/producers get hundreds of CD’s a month, they will need reminding who you are)

4) Send the CD if it doesn’t work!

Most of this advice  comes courtesy of a band who posted me their EP this morning. Unfortunately because it doesn’t work it went straight in the bin

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2 Responses

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  1. Matt C said, on May 13, 2009 at 6:03 pm

    Y’know, all of these seem to be just plain old ‘common sense’. But knowing people in general like I do, I’ll bet you’ve had the above happen to you at least 5 times each.

    Anywhoo, now I’ve found you you’ve been bookmarked., Mr Duffield! :)

  2. Veron Graham said, on May 28, 2010 at 11:41 am

    Dear Gareth,

    Tell me about it – especially the thing about getting reviewers to buy CDs. Too many artists just don’t get it.

    Often it’s a poverty spirit that motivates that kind of behaviour, not wanting to give anything away, but being more than willing to accept free publicity.


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