How NOT to promote your next album
If a producer or presenter discovers you on Myspace or anywhere else and requests a CD here’s NOT how to handle it;
1) Ignore the request or leave for months by which time you’ve been forgotten about
2) Ask the person to buy the CD or download it from a website, we don’t always have time to download things and we personally listen to 90% of the new music we get on CD in the car.
3) Send the CD without a case, trackisting or short bio with it. (some presenters/producers get hundreds of CD’s a month, they will need reminding who you are)
4) Send the CD if it doesn’t work!
Most of this advice comes courtesy of a band who posted me their EP this morning. Unfortunately because it doesn’t work it went straight in the bin
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Y’know, all of these seem to be just plain old ‘common sense’. But knowing people in general like I do, I’ll bet you’ve had the above happen to you at least 5 times each.
Anywhoo, now I’ve found you you’ve been bookmarked., Mr Duffield!
Dear Gareth,
Tell me about it – especially the thing about getting reviewers to buy CDs. Too many artists just don’t get it.
Often it’s a poverty spirit that motivates that kind of behaviour, not wanting to give anything away, but being more than willing to accept free publicity.